Own the Concept
Do the Right Thing: An Interview with Liberty Mutual on The Responsibility Project...
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Loyalty, First, Second and Third.
Posted by Staff | Sep 30, 2003 | Advertising, Media & Digital Marketing, CRM, Travel & Leisure |
In the overcrowded royalty space, there is an opportunity to seamlessly implement a loyalty program that is least demanding from and transparent to the consumer, and most relevant and timely to manufacturers. Moving away from...
Read MoreCustomer Acquisition and Promotion Marketing
Posted by Staff | May 31, 2001 | Advertising, Media & Digital Marketing, CRM, Technology |
What if, knowing all that can be known about your customer, you could: reliably predict their next purchase? find prospects like your customers, design the right offer, and promote your product at the best possible time and in...
Read MoreCustomer Information Systems
Posted by Staff | Jan 31, 2000 | CRM, Technology |
What customers take away is their experience with your product and service. What if you could capture and build an environment where that was understood and built upon?
Read MoreEnterprise Customer Management
Posted by Staff | Jun 30, 1999 | Technology |
Pulling together a consistent message, product and service across many autonomous brands, divisions, and somewhat contrasting departments is the challenge for the marketing and service focus areas of this giant automobile...
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