What if, knowing all that can be known about your customer, you could:

  • reliably predict their next purchase?
  • find prospects like your customers, design the right offer, and promote your product at the best possible time and in the most relevant light?
  • ensure that all your communications are consistent, helpful with the right investment behind every interaction?
  • reward your customers given their favorable purchase patterns?
  • and more?

Building intelligent systems that incorporate what can be known underlies most of these goals. And most organizations, with varying levels of investment and patience, undertake such initiatives.